Last Updated: September 13, 2026

This Privacy Policy describes how ADMAYA CLOTHING, operating under the brand name UNTAMED ("UNTAMED", "we", "us", or "our"), collects, uses, stores, and discloses your personal information when you visit, use, or make a purchase from our website (the "Site"), or otherwise communicate with us regarding our products and services (collectively, the "Services").

By accessing or using our Site, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with the practices described in this Privacy Policy, please do not use our Site or Services.

1. Information We Collect

We collect information that is necessary to operate our online store, process orders, provide customer support, improve our Services, and comply with applicable laws.

The type of information we collect depends on how you interact with our Site.

Information You Provide Directly

When you place an order, create an account, contact us, or otherwise interact with our Site, you may provide us with:

Personal and contact information, such as your name, email address, phone number, and billing or shipping address.
Order information, including products purchased, order details, delivery address, billing information, and transaction-related information.
Account information, such as your email address and account credentials, if you choose to create an account.
Customer support information, including information you provide when contacting us regarding an order, product, return, refund, delivery, or other enquiry.
Other information that you voluntarily provide to us through forms, messages, reviews, or other interactions with our Site.

You may choose not to provide certain information. However, some information is required to process an order or provide particular Services. If you do not provide information necessary for these purposes, we may not be able to fulfill your request.

2. Payment Information

When you make a purchase through our Site, your payment may be processed by Shopify or a third-party payment provider.

Depending on the payment method you use, the payment provider may collect information such as your card details, UPI information, bank-related information, or other payment credentials.

We do not intentionally store your complete debit card, credit card, UPI PIN, banking password, or other sensitive payment credentials on our own systems.

Payment information is handled by the applicable payment processor according to its own privacy policy and security practices.

3. Information Collected Automatically

When you visit our Site, certain information may be collected automatically through cookies, pixels, logs, and similar technologies.

This information may include:

IP address
Browser type and version
Device type
Operating system
General location information derived from your IP address
Pages you visit
Products you view
Links or buttons you interact with
Referring website or source
Date and time of your visit
Information about how you interact with our Site

We refer to this information collectively as Usage Data.

We use Usage Data to understand how visitors use our Site, improve website performance, troubleshoot technical issues, maintain security, and improve our products and Services.

4. Cookies and Similar Technologies

Like many online stores, UNTAMED uses cookies and similar technologies.

Cookies may help us:

Keep products in your shopping cart
Remember your preferences
Process and complete purchases
Maintain website functionality
Understand how visitors use our Site
Improve website performance
Measure advertising and marketing effectiveness
Provide a more personalized shopping experience

Our Shopify store may also use cookies and similar technologies provided by Shopify and other third-party service providers.

You can control or disable cookies through your browser settings. However, disabling certain cookies may affect the functionality of our Site, including shopping-cart and checkout features.

For more information about Shopify's use of cookies, you may review Shopify's privacy and cookie policies.

5. How We Use Your Personal Information

We may use your personal information for the following purposes:

Processing and Fulfilling Orders

We use your information to:

Process and confirm your orders
Process payments
Prepare products for fulfillment
Arrange shipping and delivery
Send order confirmations and updates
Handle returns, refunds, cancellations, and other order-related requests
Provide customer support

Fulfillment and Shipping

Because UNTAMED operates using a print-on-demand and fulfillment model, certain order information may be shared with our fulfillment and shipping partners, including Qikink, when necessary to manufacture, process, package, and deliver your order.

This may include information such as your name, phone number, shipping address, order details, and other information necessary to fulfill your purchase.

Customer Support

We may use your information to respond to questions, complaints, order enquiries, refund requests, and other customer-service communications.

Improving Our Website and Services

We may use information about how customers interact with our Site to:

Improve website design and functionality
Improve our products and services
Identify technical problems
Understand customer preferences
Analyze website performance
Develop new products and features

Marketing and Communications

Where permitted by applicable law and where appropriate, we may use your contact information to send you promotional communications about UNTAMED, including information about new products, offers, launches, or other updates.

You can unsubscribe from promotional email communications at any time by using the unsubscribe option included in the communication or by contacting us.

We may still send you necessary transactional communications, such as order confirmations, shipping updates, refund information, or other service-related messages.

Security and Fraud Prevention

We may use information to:

Detect and prevent fraudulent transactions
Protect our Site and customers
Investigate suspicious activity
Prevent misuse of our Services
Enforce our terms and policies

Legal and Regulatory Compliance

We may use and disclose information where reasonably necessary to:

Comply with applicable laws and regulations
Respond to lawful requests from government or regulatory authorities
Resolve disputes
Enforce our agreements and policies
Protect our legal rights and the rights of our customers or others

6. How We Share Your Personal Information

We do not sell your personal information as a standalone product.

We may share personal information with trusted service providers and third parties when necessary to operate our business and provide our Services.

These may include:

Shopify

Our online store is powered by Shopify. Shopify may process information relating to your use of our Site, orders, checkout, payments, accounts, and other store functionality.

Payment Providers

Payment processors may receive information necessary to process your transaction and prevent fraud.

Fulfillment Partners

We may share necessary order and delivery information with our fulfillment partners, including Qikink, to manufacture, package, process, and ship products purchased from UNTAMED.

Shipping and Delivery Partners

Information such as your name, phone number, shipping address, and order details may be shared with courier or logistics providers so that your order can be delivered.

Technology and Service Providers

We may use third-party providers for services such as:

Website hosting and technology
Analytics
Customer support
Email communication
Marketing
Fraud prevention
Cloud storage
Website security

These providers may process information on our behalf and are expected to use it only for appropriate business purposes.

Legal Requirements

We may disclose personal information when we reasonably believe disclosure is necessary to comply with applicable law, legal proceedings, government requests, court orders, or to protect our rights, property, customers, or the security of our Services.

Business Transfers

If ADMAYA CLOTHING or the UNTAMED business is involved in a merger, acquisition, restructuring, sale of assets, or similar business transaction, personal information may be transferred as part of that transaction, subject to applicable law.

7. Third-Party Websites and Services

Our Site may contain links to third-party websites, applications, social media platforms, payment providers, or other services.

If you follow a link to a third-party website, that website will operate under its own privacy policy and terms.

We are not responsible for the privacy, security, content, or practices of third-party websites or services that we do not control.

We encourage you to review the privacy policies of third-party services before providing them with personal information.

8. Data Security

We take reasonable measures to protect personal information against unauthorized access, misuse, alteration, disclosure, or destruction.

However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.

Therefore, while we take reasonable steps to protect your information, we cannot guarantee absolute security.

You should also take reasonable precautions when using our Site, including keeping your account credentials confidential and avoiding sharing passwords or other account information with others.

9. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

The length of time information is retained may depend on:

The purpose for which it was collected
Whether you maintain an account with us
Whether we need the information to process or support an order
Legal, tax, accounting, or regulatory requirements
Fraud prevention and security requirements
The resolution of disputes or enforcement of agreements

When personal information is no longer reasonably required, we may delete it, anonymize it, or securely dispose of it, subject to applicable legal requirements.

10. Your Privacy Rights

Depending on applicable law and your circumstances, you may have certain rights regarding your personal information.

These may include the right to:

Request access to personal information we hold about you
Request correction of inaccurate or incomplete information
Request deletion of personal information, where legally permitted
Withdraw consent where processing is based on consent
Request information about how your personal information is processed
Opt out of certain marketing communications
Raise a complaint regarding our handling of your personal information

Some rights may be subject to applicable legal limitations or exceptions.

To exercise a privacy-related right, please contact us using the information provided in the Contact Us section below.

We may need to verify your request before taking action to protect your information and prevent unauthorized access.

11. Marketing Communications

If you choose to receive promotional communications from UNTAMED, we may contact you through email, SMS, or other permitted communication channels.

You can unsubscribe from marketing communications at any time.

Please note that opting out of marketing communications will not prevent us from sending essential transactional communications relating to your orders, payments, shipping, refunds, cancellations, or customer-service requests.

12. Children's Privacy

Our Site and Services are intended for a general audience and are not specifically directed toward children.

We do not knowingly collect personal information from children in circumstances where applicable law prohibits such collection.

If you believe that a child has provided personal information to us improperly, please contact us using the details below. If required by applicable law, we will take reasonable steps to address the situation.

13. International Data Processing

Some of our service providers, technology providers, payment processors, fulfillment partners, or other third parties may process information in locations outside your state or country.

Where personal information is transferred or processed outside India, we will take reasonable steps to ensure that such processing is carried out in accordance with applicable laws and appropriate contractual or organizational safeguards, where required.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business practices, technology, services, legal requirements, or regulatory obligations.

When we make changes, we will update the "Last Updated" date at the top of this Privacy Policy and publish the revised version on our Site.

We encourage you to review this Privacy Policy periodically.

Your continued use of our Site after an updated Privacy Policy is published means that you acknowledge the updated policy, to the extent permitted by applicable law.

15. Contact Us

If you have questions about this Privacy Policy, want to make a privacy-related request, or have concerns about how your personal information is handled, you can contact us at:

ADMAYA CLOTHING
Brand: UNTAMED
Location: Rishikesh, Uttarakhand, India
Email: amdaya.clothing@gmail.com

For privacy-related enquiries, please include sufficient information for us to understand and respond to your request.

Privacy Policy